+44 (0) 7702 585 633
COMPETITOR PRODUCT & MARKET INVESTIGATIONS
Products that are technically superior and competitively priced, can significantly improve growth and market share. NanoTech Consulting can undertake investigative projects to provide a full analysis of competitors’ products and markets, resulting in commercial and technical recommendations along with sales and marketing strategies. Such reports are valuable tools, whether it be to improve an existing product or develop new products.
TECHNICAL COPYWRITING & PRINT MEDIA PRODUCTION
NanoTech Consulting can assist with the design, layout and production of all print media including data sheets, brochures, catalogues, newsletters and posters. With over 25 years experience working in the scientific sector, NanoTech Consulting can provide technical copy that raises brand awareness, brings insight to the product and communicates the key features and benefits to the target audience.
Design, layout and creation of all print media
Technical copywriting highlighting key features & benefits
Efficiently prepared documentation that maximises users’ productivity
DIGITAL EMAIL MARKETING
THE MOST EFFICIENT AND EFFECTIVE FORM OF DIRECT MARKETING TO YOUR CUSTOMER BASE
Traditional forms of marketing such as postal mailers or journal advertisements are often expensive and provide no feedback as to how effective they are. With digital email marketing, campaigns can easily be produced at virtually no cost and distributed to a pre-qualified database on a regular basis. In addition, segmented marketing is easily achievable by ensuring the correct target audience receives the right message, significantly improving the chance of success.
The benefits of digital email marketing include:
Subscriber Profiles: Obtain an insight into your recipients activity and interests
Target Smarter: Email only the right people, with the right product, at the right time
Advanced Analytics: Review detailed reports that provide feedback on engagement, website activity and more!
Smart Follow-Up: Focus on the 80/20 customer base with high engagement
NanoTech Consulting can cleanse mail lists to ensure 100% hit rate, create campaigns from inception to execution, analyse feedback and make recommendations on future strategies.
KEY ACCOUNT MANAGEMENT
Understanding the role of a Key Account manager
Focussing on the 80/20 customer base
How to create closer working partnerships
Adding value to the customer
Key Account tactics & strategies
Making it ‘easier to do business’ ·
COMMERCIAL ACTION PLANS
Realignment & planning of commercial activities to significantly boost organic growth
Territory, customer & product segmentation with KPIs
Strategic planning of target key / OEM accounts
Distributor network appraisal / New distributor appointment & training / Implementation of distribution agreements
Management of distribution networks globally
Implementation of sales & marketing strategies
Advice on CRM structure & management
Implementation and operation of an efficient and effective pipeline
Focussing the sales team to become more efficient
An efficiently run CRM will help to increase sales, keep customers happy and enable a more productive workforce